PRICING AND PACKAGING
Hustle offers
two platform
subscription models
Launch powerful campaigns to reach your audience with a subscription model that works for you.
Hustle’s subscription models
Pay-as-you-go (PAYGO)
- $100 set-up fee
- All PAYGO subscriptions are billed per segment
- $0.04 per SMS segment
PAYGO gives you the flexibility to…
- Reach your audience without long-term commitments
- Only pay for what you need, when you need it
- Start messaging (and calling) quickly
Annual commitment
- Starts at $10,000 per year
- Per-segment or per-message pricing available
An annual commitment with Hustle gets you…
- Priority in our support queue
- Support of a CSM (Client Success Manager)
- Discounted messages/segments based on volume
- Ability to send messages over a short code
- Access to Hustle Stories
Hustle is your all-in-one mobile communications platform
With any Hustle subscription, you can expect…
- 10DLC and compliance support
- Access to the full Hustle platform
- P2P messaging
- Broadcast messaging
- Video messaging (Clips and Personalized Clips)
- Dialer
- Best-in-class uptime
- Free incoming messages, inbound calls, and inbound videos/images
- No hidden carrier or 10DLC registration fees, which other platforms generally pass on to the customer
Understanding per-segment and per-message
What is an SMS Segment?
- A single SMS message can contain many segments depending on the number of characters, emojis, or special characters used. Hustle includes an in-product segment estimator to make math easy while drafting messages.
- Segments are calculated by the wireless carriers, not by texting platforms or Hustle
- For example, a standard segment contains 160 characters. Say you drafted a message that contained 150 characters, with zero emoji or special characters – that message would count as 1 segment. If you had a message that contained 150 characters, one or more of which were emojis or special characters, your message would count as 3 segments.
- Adding an emoji or special character to your message changes the way that segments are calculated by the wireless carriers.
- Some other platforms might refer to segments as “credits”
Why should I consider a per-segment price?
- You send shorter messages and don’t overuse emojis
- You’re cost-conscious and want control of your message cost (send a shorter message, pay less)
- You want to pay-as-you-go
- Segment plans are available for annual commitments and PAYGO
- Pay-as-you-go plans are only available in segments.
Why should I consider a per-message price?
- You send messages of varying lengths
- You love a good emoji
- You don’t want to do math to know how much a given campaign will cost – every message will always cost the same